How is AMD planning to get back in the game?

AMD may be enjoying the success that comes with powering both the PlayStation 4 and Xbox One, but the company is struggling almost everywhere else. Not only has the shrinking PC market been hitting the company very hard, NVIDIA has been stealing tons of market share thanks to its highly-efficient Maxwell GPUs. So how is the company planning to get back in the game? 

AMD has spent the last few years cultivating new markets for its CPU and graphics technology. It has had some successes, most notably the Xbox One and Sony PlayStation 4, which both use its processors. By the end of last year, these “growth markets” in the enterprise, embedded and semi-custom represented 40 percent of the company’s revenues. But part of the reason is that AMD’s core computing and graphics business has not been growing. The company’s share of the server market has dwindled to a few percentage points and its heavy exposure to the consumer market left it especially vulnerable to the PC downturn. More recently, rival Nvidia has been stealing share in graphics with its highly-efficient Maxwell GPUs. This week, at the first analyst day AMD has held in several years, the company explained how it plans to get back on track. AMD announced several new products, rejiggered its roadmap, and vowed to deliver more competitive technology to regain share in high-performance PCs and servers.