Industry:Consumer electronics
OPPO is a Chinese consumer electronics brand that has grown into a big name since its launch in 2004. It manufactures smartphones, audio devices, and smartwatches. The company competes with giants like Apple and Samsung. It is located in Dongguan, Guangdong, operates in over 50 countries, and continues to push innovation in mobile tech.
OPPO was registered in 2001 but officially entered the market in 2004 under Tony Chen. The first product, the X3 MP3 player, launched in 2005. OPPO became China’s top smartphone seller by 2016. The company evolved as it sponsored major sports teams like FC Barcelona and the Indian cricket team. In 2024, OPPO introduced the HyperTone camera system with Hasselblad, which indicates its focus on photography.
Product &OPPO
provides a wide range of products listed in a table below:
| Category | Products |
|---|---|
| Smartphoness | Find X7 Ultra, Reno 11F, A98 5G |
| Smartwatches | OPPO Watch 4 Pro, Watch 3 Pro |
| Audio | Enco X2 earbuds, HA-2SE DAC/amp |
| Charging Tech | SuperVOOC 2.0 (80W), 240W Fast Charge |
OPPO focuses on mid-range and premium smartphones, focuses on camera tech, and fast charging. The company invests heavily in R&D, ranking 9th globally in patent filings in 2023. Oppo boosted its brand value by partnering with Hasselblad and sports sponsorships.
OPPO collected a revenue of one trillion U.S. dollars. OPPO captured a market share of 18%. OPPO dominates in China and Southeast Asia but faces challenges in Europe and India. In 2022, India fined OPPO $550 million for tax evasion. Despite setbacks, the brand remains among the top five smartphone sellers worldwide.
Tony Chen, OPPO’s founder, operates the company’s vision. Sh. Pradeep Rana is the CFO of the company. Pete Lau (Liu Zuohu) is working as CTO of the company. The company invests heavily in R&D. Its employee count exceeds 40,000, with subsidiaries like OnePlus and Realme contribute to enhance its reach.
Legal battles have hurt OPPO’s growth. In 2022, Nokia sued OPPO in Germany over patent violations, which led to a sales ban. India’s tax fine and pre-installed loan app scandals in Thailand further dented its reputation.
OPPO continues competing in the market with HyperTone cameras and 240W fast charging. If it overcomes legal hurdles and regains its trust in Western markets, the brand could challenge Samsung and Apple more appropriately.
| Industry | Founded | Headquarters | Country/Territory | Chief Executive Officer | Employees |
|---|---|---|---|---|---|
| Consumer electronics | 2004 | Dongguan, Guangdong | China | Tony Chen | 40,000+ |
| Revenue | Assets | Profits |
|---|
