Two Takes Balanced

Meizu has finally decided to redesign its abysmal logo

via Gizmochina

2 min read

Aug 31, 2015

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TECHi's Analysis

86 words

Lorie Wimble

A company’s logo is what helps customers and potential customers identify its products, so it’s incredibly important that the logo be nice looking and easy to recognize. Meizu clearly didn’t have this in mind when in designed its abysmal logo that it has currently, but the Chinese company is looking to rectify that mistake in the coming months with a redesigned logo, and if this leaked PPT presentation is anything to go by, the new logo is infinitely better than the current one.

Gizmochina's Report

179 words

It looks like Meizu will rebrand itself with a new logo in the coming months. According to a leaked PPT presentation, the company is considering a new logo to replace its current one. The PPT was from the company’s visual marketing department and mainly concerned with Meizu’s rebranding with the help of a new logo. Thank to the presentation, we have our first look at the new Meizu logo. The upgraded logo looks a lot more refined and in tune with new age technology companies. The strokes are even and the letters have a uniform height and thickness unlike the previous one. In my personal opinion, this looks much better than the one used by Meizu at present. Although we are now kind of sure that Meizu will upgrade its logo soon, this may not necessarily be the final design. This was just a ppt presentation shown to the company executives and the final logo will depend on the decision made by the company. So, the new logo may be different when the company announces it later.

TECHi's Verdict: Balanced

TECHi weighs both sides before reaching a conclusion.

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