When you like a business page on Facebook or +1 it on Google+, there’s a good chance that many of your friends and family will see this endorsement on search engines and advertisements on the site. This is both a good and a bad thing for consumers. Businesses can either use it to their advantage or watch their brand fade into obscurity.
If ever there was an example of how challenging it is for businesses to operate in social media these days, Google’s recent Endorsement ads announcement and the backlash, demonstrates it.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
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