Uber’s hidden “God View” feature allows it to spy on customers

Uber said Tuesday that it is investigating its top New York executive for tracking a BuzzFeed News reporter without her permission in violation of what the transit giant says has long been its privacy policy. The company also published its privacy policy for the first time on Tuesday, though it said the policy had always been in effect. Uber took both actions in the wake of a BuzzFeed News story that revealed that the reporter’s ride had been tracked without her permission and that another Uber executive had suggested the company might smear journalists who wrote critically of Uber. The executive who suggested digging into the private lives of journalists, Emil Michael, said his comments were “wrong” and that he regrets them. Tracking customers is easy using an internal company tool called “God View,” two former Uber employees told BuzzFeed News. They said God View, which shows the location of Uber vehicles and customers who have requested a car, was widely available to corporate employees. Drivers, who operate as contractors, do not have access to God View.