When Panasonic Gets Creative, It Doesn't Hit A Sour Note



Today is a great day for tech and design coming together. This one’s a bit of advertising. You’re already looking at it, so I may as well just ask outright: is this not the most clever packaging for a pair of earphones you’ve ever seen? If you answer no, you are clearly a soulless husk of a person, content with your suffocating silence. You’re horrible. Get out. Just, get out.

Anyway, the design is by ad agency Scholz & Friends in Germany, and their goal was to ‘attract new target groups’ for Panasonic’s music tech products. Imagine seeing these on a wall of headphones at Best Buy. I’d say Scholz and his friends have more than achieved their task. Simply brilliant.

WRITTEN BY TY DUNITZ

Illustrator, designer, squid whisperer. Ty isn't a journalist, stays up too late, and has to wear glasses. Follow him on Twitter (@glitchritual) to find out what he's eating right now.

3 COMMENTS
  1. Evology Now on July 29, 2010 at 4:48 pm
    #1

    Now that’s great design.

    reply
  2. Randall T. on July 29, 2010 at 6:17 pm
    #2

    Not only is this packaging great but I really like my Panasonic ear buds.

    reply
  3. Vishu on July 29, 2010 at 11:33 pm
    #3

    wow!..this packaging is going to boost the sales that’s for sure!

    reply
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