When Panasonic Gets Creative, It Doesn't Hit A Sour Note

Today is a great day for tech and design coming together. This one’s a bit of advertising. You’re already looking at it, so I may as well just ask outright: is this not the most clever packaging for a pair of earphones you’ve ever seen? If you answer no, you are clearly a soulless husk of a person, content with your suffocating silence. You’re horrible. Get out. Just, get out.

Anyway, the design is by ad agency Scholz & Friends in Germany, and their goal was to ‘attract new target groups’ for Panasonic’s music tech products. Imagine seeing these on a wall of headphones at Best Buy. I’d say Scholz and his friends have more than achieved their task. Simply brilliant.

Written by Ty Dunitz

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.
SEE MORE ARTICLES BY "Ty Dunitz"

Related posts
Comments

4 Comments »

 
#1
Evology Now
July 29th, 2010 at 4:48 pm

Now that’s great design.

 
 
#2
Randall T.
July 29th, 2010 at 6:17 pm

Not only is this packaging great but I really like my Panasonic ear buds.

 
 
#3
Vishu
July 29th, 2010 at 11:33 pm

wow!..this packaging is going to boost the sales that’s for sure!

 
 
#4
Anthony L
March 9th, 2011 at 3:06 pm

cute-check
brilliant- oh please, has the whole world gotten to where “Fluff” is the all important thing. Quick lets all tweet about this….they are ear phones people.

 

Name (required)

E-mail (required - never shown publicly)

Web-site

Your Comment