When Panasonic Gets Creative, It Doesn't Hit A Sour Note

Jul 29 by Ty Dunitz | 4 comments

Today is a great day for tech and design coming together. This one’s a bit of advertising. You’re already looking at it, so I may as well just ask outright: is this not the most clever packaging for a pair of earphones you’ve ever seen? If you answer no, you are clearly a soulless husk of a person, content with your suffocating silence. You’re horrible. Get out. Just, get out.

Anyway, the design is by ad agency Scholz & Friends in Germany, and their goal was to ‘attract new target groups’ for Panasonic’s music tech products. Imagine seeing these on a wall of headphones at Best Buy. I’d say Scholz and his friends have more than achieved their task. Simply brilliant.

WRITTEN BY TY DUNITZ

Ty is an illustrator who stays up too late, and has to wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

COMMENTS
  • http://evologynow.wordpress.com Evology Now

    Now that’s great design.

  • Randall T.

    Not only is this packaging great but I really like my Panasonic ear buds.

  • http://www.vishu.net Vishu

    wow!..this packaging is going to boost the sales that’s for sure!

  • http://canuck45.myopenid.com/ Anthony L

    cute-check
    brilliant- oh please, has the whole world gotten to where “Fluff” is the all important thing. Quick lets all tweet about this….they are ear phones people.