Google has announced a press event for tomorrow, September 8th, to discuss searching.
It seems obvious, except recently Google has been about almost everything except search, so it’s worth stating out in the open.
The invite alludes to a single large announcement relating to search, and mentions the “evolution of Google search”.
Google is certainly rolling out the big guns, with Marissa Mayer, Johanna Wright, Ben Gomes and Othar Hansson leading the event.
The event will take place at the Museum Of Modern Art in San Francisco. Some have speculated that the location is an indication that Google wants to discuss updates to its Google Goggles visual search technology.
It’s widely believed that Google will be announcing a music storage and download service around Christmas time, but until then Google might actually plan to focus on search for just a little while longer.
I love the company, but I’m standing by my belief that Eric Schmidt will be to Google was Steve Ballmer has been to Microsoft. They’re following the same trajectory–branching out into too many weird new markets that go too far outside their competencies and spreading themselves too thin as a result. Now comes the update XP moment. Are we about to see the tweaks that will push the Google search engine into its Vista phase? I’m cringing for what’s about to be unveiled and hoping it’s not. I’d be happy to be proven wrong but I’m not counting on it.