How social media fits in with business communications

Business Communication

Social media has become a huge part of many business strategies, particularly in marketing. It has not, however, been adopted on nearly as widespread of a basis as a pure communications tool. This is a mistake.

The concepts surrounding social media are clear. People connect. They connect with friends and family. They connect with people who share their interests. They connect without borders, boundaries, or logistic-issues associated with connecting in real life. On the tail end of the spectrum, people use social media to connect with businesses.

The problem lies in that businesses aren’t truly using social media to connect with people. It’s still more of a broadcasting tool than anything else to most businesses and as a result they’re missing out on the biggest opportunity that social media provides.

Through communication with the outside world, customers, and internally with employees, social media can find its real use in the business world. It is certainly an effective marketing tool when used properly, but that should be secondary. Communicate first, market second.

This graphic by SocialCast breaks the concept down for us nicely. Click to enlarge.

Social Media for Business

(via: Soshable)

Written by Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, Facebook, and Google+.
SEE MORE ARTICLES BY "Rocco Penn"

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Comments

8 Comments »

 
#1
Internet business
July 22nd, 2011 at 12:57 pm

Great post and loved reading it. Thanks for the share and got to know many valuable info about social media communications to leads.

 
 
#2
electronic cigarette
July 25th, 2011 at 4:41 am

Hey,nice post.Well written article.I will appreciate your writing skills.Its great.keep sharing with us.

 
 
#3
electronic cigarette
July 25th, 2011 at 4:45 am

Great article. Social media is the essential part of the business.We can say it is the platform where people can share their interests, meet their friends etc. I like this article. Keep sharing with us.

 
 
#4
fire alarm systems
July 25th, 2011 at 7:08 am

Social media has become a huge part of many business strategies, particularly in marketing.

 
 
#5
private detective
July 25th, 2011 at 8:11 am

Business communications majors learn how to write, edit, and speak professionally.

 
 
#6
Marco Brambilla
July 26th, 2011 at 5:52 am

Would be interesting to know how they have integrated social media (and feedback) within the enterprise operation. Does Social BPM apply?

 
 
#7
Art of Baseball
July 30th, 2011 at 8:24 am

Very informative. Now lets see if I can apply this!

 
 
#8
website design
July 30th, 2011 at 10:24 am

Great article.Social media is the essential part of the business. By Social Media connect with friends and family.Thanks for sharing this article with us.You have done a great job by sharing this article with us.I like this article.Keep it up.

 

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