Modern Warfare 3 live action trailer is funny, says little about the game

Modern Warfare 3 live action trailer is funny, says little about the game

If there was any doubt about the difference in marketing budgets between rival first-person shooters Battlefield 3 and Call of Duty: Modern Warfare 3, this video will dispel that doubt.

Starring Sam Worthington, Jonah Hill and Dwight Howard, the minute-and-a-half trailer puts the action star, the comedy star, and the basketball star into the game. Worthington plays “The Vet” and his cohorts are “The n00bs” as the game, due to be released next week, apparently needs star power more than storyline or gameplay to bring it to the attention of the masses.

Then again, anyone who enjoys first-person shooters is likely well aware of the game, so putting a little comedy and star power into the mix might be exactly what the marketing team needed.

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Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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1 Comment »

 
#1
SEO Services
November 7th, 2011 at 6:33 am

I am a big fan of entire series of Call of Duty. Modern Warfare 2 was really amazing that why I am so exciting about this latest version. Love to watch this trailer.

 

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