Social media goes for Gold at the 2012 London Olympic Games

London Olympics

With the 2012 London Olympic Games approaching, there is much excitement coming from sports enthusiasts. Much of this hype is coming from social media and there will be many statuses being updated throughout the games so you will never miss a highlight. Hence, this will be the first Social Media Olympics also known as ‘Socialympics’ which is a popular nickname going around.

Olympic Social Media

For the 2012 Olympic Games there is a website called sociagility.com that will track the social media exposure of the Olympics sponsors. Currently, Proctor & Gamble is in the lead on the social media scoreboard. This can be attributed to the company’s new social media initiative called “Thank You, Mom” which promotes the role that mothers play in the lives of Olympic athletes.

Now the Olympics can be promoted across the social media websites in higher volumes than the last Summer Games. This probably explains why there has been much anticipation leading up to the opening ceremonies later this month. I have much optimism for Team USA in the summer 2012 London Olympic Games. Go USA!

Written by Jeff Freeman

Jeff Freeman is an intern in the SEO department of a marketing firm in Bohemia NY. Jeff is a graduate from Binghamton University with a BS in Management with concentrations in Marketing and Global Management. After gaining valuable real world experience he looks to continue his education and pursue an MBA in the future. Jeff is a musician and plays in a band, expecting to play shows this summer. Jeff’s blogs can be read at http://fishbat.com/blog/.
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2 Comments »

 
#1
Gayle MacGregor
July 10th, 2012 at 7:02 am

I’m following the London Olympics on http://flumes.com.  It tracks multiple hashtags and keywords from social media and finds the best articles, photos and videos and gives analysis around tweet volume, location, gender and sentiment. 

 
 
#2
Mark Acker
July 19th, 2012 at 8:49 am

First voices are creating quite some negative Buzz around the social Olympics topics though. Just read quite a controversial article : 

http://www.newsgrape.com/a/BKtbmw0bMR4YFpUEQt3TXg/how-social-media-can-get-you-sued-during-the-2012-olympic-games/

 

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