Seamless social connection
Product integration
Greater reach to target audiences
When it comes to acquisitions, there is always a certain degree of risk involved, and this is a factor Microsoft knows all too well. Having said that, this looks to be deal that will work out for both parties. But if Microsoft plays its cards right, it will be the users who are declared the real winners. And isn’t that how it should be?
About the Author
Aidan HijlehDigital marketing contributor
Aidan Hijleh contributed articles about email marketing, social media and business technology to TECHi. His archive includes practical coverage of content marketing, workplace devices and online platforms. His earlier writing also appeared on Benchmark Email’s blog.
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