How social engineering works

How social engineering works

When you combine the common old school methods of grifting with the technological advancements of hacking and social research, you have social engineering.

In essence, it’s the art of taking advantage of people’s hopes, dreams, secrets, and all of the information that’s available on their computers, their social media profiles, and even when they’re simply typing stuff on their computer at coffee shops and turning it all into a profile that the con men can attack.

It’s human hacking. It’s brilliant and dangerous. The tools of the trade: ads, emails, phishing, shoulder surfing. The people: smart and unscrupulous. The results: life-damaging.

This infographic by Veracode breaks down the realities of social engineering.

Hacking the Mind

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Social Engineering” image courtesy of Shutterstock.

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THE AUTHOR
Rocco Penn

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

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