Social media works. Here’s how it does according to Gary Vaynerchuk.

by Sal McCloskey October 14, 2013, 9:10 AM 2k Views

Wine. He always has some. He loves it and helps others to love it more. That’s his business but in many ways it’s his hobby now. He’s in the business of social media, and Gary Vaynerchuk has a lot to say on the topic.

Gary Vaynerchuk is a born salesman.

At 22 years old, he joined the family wine business, and grew the company, now known as Wine Library, from $4 million to $60 million in five years. But if there’s one thing he’s learned about being a good salesman, it’s that it isn’t always about selling. It’s about storytelling.

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Written by Sal McCloskey

Sal McCloskey is a tech blogger in Los Angeles who (sadly) falls into the stereotype associated with nerds. Yes, he's a Star Trek fan and writes about it on Uberly. His glasses are thick and his allergies are thicker. Despite all that, he's (somehow) married to a beautiful woman and has 4 kids. Find him on Twitter or Facebook,