Alphabet is a search, advertising, cloud, YouTube, Android, and AI company. The durable thesis balances a massive search cash machine against AI disruption, Google Cloud growth, regulatory pressure, and heavy infrastructure investment.
Alphabet Inc. (GOOGL) Stock Price & Market Analysis
GOOGL · NASDAQ · Internet Content & Information
Also listed: GOOG (Class C, non-voting)
Last confirmed priceDelayed
$343.50
▲ +$5.26(+1.56%)4:00 PM ET - vs previous closeQuote as of Oct 2, 2026, 4:00 PM EDT
Regular-session close · Oct 2, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 2, 2026, 4:00 PM EDT · last confirmed
Last session51%
$341.16L Oct 2 '26$345.77H Oct 2 '26
52-week range62%
$235.84$408.61H May 18 '26
Long-term rangesAvailable historyHide
Available history(2004-08-19)84%
$2.38L Aug 19 '04$408.10H May 18 '26
Price history: 2004-08-19–2026-10-02. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
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Last available data
Updated market data is temporarily unavailable. The figures shown are from the last available update, dated . Prices are not real time. Check each figure’s date and reporting period.
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Reported fundamentals
GOOGL research snapshot
Annual revenue
USD 402.84B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+15.1%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
32.8%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Alphabet Inc. (GOOGL)
Sector, leadership, and how Alphabet Inc. earns its revenue.
Communication Services
Company · Profile
About Alphabet Inc. (GOOGL)
Sector, leadership, and how Alphabet Inc. earns its revenue.
Alphabet Inc.
NASDAQ · GOOGL · US
Company overview.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Headquarters
- Mountain View, California
- Country
- US
- Founded
- 1998
- Employees
- 198,933
- CEO
- Sundar Pichai
- Exchange
- NASDAQ
How Alphabet Inc. makes money
Search
The cash machine under AI pressure
Google Search remains Alphabet profit engine, but generative AI changes both user behavior and the cost structure of answering queries.
Cloud
A scale business with backlog leverage
Google Cloud gives Alphabet enterprise AI exposure and a second growth engine beyond ads, with margins improving as scale increases.
YouTube
Video advertising and subscriptions
YouTube combines brand advertising, creator distribution, connected TV, and subscriptions in a way few competitors can replicate.
Regulation
Antitrust is a standing valuation discount
Alphabet has the financial strength to absorb legal pressure, but remedies around search distribution, ad tech, or app stores could alter the moat.
Key takeaways for GOOGL
GOOGL is still anchored by search profits, but AI changes the terms of the debate.
Cloud and YouTube are the most important non-search drivers for re-rating.
The main risk is that regulation and AI cost inflation reduce the quality of the advertising moat.
Business model & operating evidence
AI business exposure
- Revenue exposure
- AI-specific revenue is not separated in the available company statements.
- Capital-spending dependency
- No reviewed quantitative dependency model is available.
- Compute role
- See the sourced business description; AI labels do not establish compute revenue.
- Platform examples
- An exhaustive, consistently defined product inventory is unavailable.
- Ecosystem links
- Supplier and customer links require reviewed disclosures.
Narrative versus numbers
Demand is expanding
Supporting observation: 24.2%
Year-over-year growth in the latest quarter. This is not the fiscal-year revenue change in the snapshot above. · SEC Companyfacts · 2026-06-30
Growth produces accounting profit
Supporting observation: 54.8%
Reported-period net margin. A positive figure supports accounting profitability, not cash generation. · SEC Companyfacts · 2026-10-03T19:50:55.650Z
The business generates cash after investment
Contradicting observation: USD -5.86B
Latest reported free cash flow. It is not a forecast and it is not the fiscal-year snapshot. · SEC Companyfacts · 2026-06-30
These are explicit tests of individual claims, not an overall bull/bear rating. Demand growth can coexist with valuation, concentration and financing risk.
Operating measures
- Revenue
- $119.80Bquarter ended Jun 30, 2026
- Operating margin
- 34.0%quarter ended Jun 30, 2026
- EPS
- $9.11quarter ended Jun 30, 2026
- Capital expenditure
- $44.92Bquarter ended Jun 30, 2026
- Free cash flow
- -$5.86Bquarter ended Jun 30, 2026
- Free cash flow margin
- -4.9%quarter ended Jun 30, 2026
- Operating cash / net income
- 0.35×quarter ended Jun 30, 2026
- Revenue growth year over year
- 24.2%quarter ended Jun 30, 2026
Leadership
CEO: Sundar Pichai
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisons
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Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
Research tools
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Next open: 2026-10-05 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
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