Why digital marketing and advertising are finally coming together in 2014
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss...
Areas of focus
Social mediaSoftware & cloudDigital marketingConsumer technology
TECHi author
JD Rucker
Policy and Tech
@jd-rucker
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. JD Rucker contributed articles on social media and online communication, software and cloud computing, digital marketing and online business, and consumer technology to TECHi.
Track record
Publication history and recorded editorial activity on TECHi. These counts describe published work, not investment performance or independently verified qualifications.
- Published
- 553
- Article views
- —
Selected reporting
Selected articles from JD Rucker's published portfolio.
Your business social interactions DO mean an endorsement
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had...
#Infographic: The History of the Hashtag
The hashtag symbol was rarely used in any application other than on a touch tone phone up until it was popularized through social media in the last five...
5 reasons why the smartwatch really will be the next big thing
Every time a shift in gadget technology is in the works, tech bloggers hit their keyboards with every reason they can think of that it won't work. We saw...
Lead story
Earlier TECHi work
This piece is from an earlier period. It is not current market analysis.
The slippery slope of Rand Paul's opinion on the use of drone technology
Military technology has advanced in recent years to the point that many domestic law enforcement agencies and politicians are promoting the concept of...
Archive
Earlier archive
Earlier published articles and coauthored reporting on TECHi (showing 18 of 23).
Pinterest $2.5 billion valuation actually makes sense
Those who follow my cynical posts about over-inflated social site valuations know that it's hard for me to agree with numbers. I giggled when Facebook hit...
Has drone technology made the art of war too impersonal?
Proponents of drone warfare say that any technology that allows the United States to achieve its military goals without risking American lives is a good...
Dear Congress: End warrantless email monitoring immediately
We were so close. A non-controversial bill, the Video Privacy Protection Act, flew through the Senate and was sent to President Obama last week.
DARPA's LS3 robot advances maneuverability, still extremely creepy
The Defense Advanced Research Projects Agency (DARPA) and the Marine Corps Warfighting Laboratory (MCWL) have been working on the Legged Squad Support System…
Yelp review lawsuit is much more important than most realize
Defamation. Freedom of speech. Honesty and transparency versus lies and coverups. These and other gray matters are all in play in a $750,000 lawsuit filed by…
How to get links without breaking the rules
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one…
The Facebook IPO timeline
I admit it. When I stated in June, 2011, that Facebook would be the worst tech investment in history, I didn't know how bad it was going to get. I knew it...
Innovation over profits: why everyone from GM to American Express is getting in on Silicon Valley
The days of "focus on what you're good at" are behind us. It's no longer adequate for businesses to stay isolated and let technology get built around...
Kuratas: for those who dream of driving a mechanized robot vehicle
If you have a couple million dollars and a burning desire to have a vehicle that none of your friends at the country club have, there's no need to look at...
Interesting facts about the IPO that everyone is discussing
While there is definitely a lot of interest in Jimmy's Fish Stick Company's upcoming IPO, the main focus is on Facebook. The social networking giant has...
How to make Google Translate beat box
Some Google hacks are simply cooler than others. If you want to make Google Translate "beat box" like a champ, simply paste this nonsensical string of...
The iPad battery "problem" isn't really a problem at all according to Apple
Every Apple device will fall under major scrutiny by both fans and foes simply because of its intense popularity. Just at Tiger Woods and Michael Jordan...
The ultimate #SXSW party guide
Some people go to SXSW to see the latest and greatest in interactive, music, and film. Others go to see the tastemakers and trendsetters of each industry...
Taliban on Twitter: How congressional attempts to block them is asinine on 2 levels
Twitter is used by different people for different things. It's a communication tool for some, a news aggregator for others, and a way to spread a message...
A dummy's guide to typefaces
In design, typeface can be everything. People associate a brand with certain typefaces. Personalities of individuals can be expressed with the...
Meet the robot that learns as it goes
The concept of robots that learn may seem relatively simply. We see robots and machines that are able to perform complex tasks flawlessly and many believe...
Deleted scene from the Lost season 1 finale would have explained a lot
Had this "deleted scene" been aired during the season 1 finale of Lost, it would have answered a lot of questions. Actually, no, it wouldn't. It would...
Two Takes contributions
Samsung reportedly developing 8 and 10-inch AMOLED screens for future tablets
In the early days of the Galaxy Tab line, Samsung released a couple of Android tablets with AMOLED screens, the Galaxy Tab 7.7 and 8.9, but since then the company’s tablet lineup has been a strictly LCD-only affair. That may be about to change in 2014, however, as reports from the Korean press
Links used in Supreme Court opinions nearly half rotted away
There’s a “disease” on the internet that plagues any entity that relies on other sources and exists for long enough. It’s called link rot, and thankfully it’s not contagious. It happens over time when links on a website or within documents no longer work. Websites chang
Occipital mobile 3D scanning tech blows past its $100K funding goal in just over three hours
The folks at Boulder/San Francisco-based Occipital are very much software people — the company’s RedLaser app was a big hit in the early App Store days before the team sold it to eBay, as was 360 Panorama before iOS 6′s Panorama feature took some of the wind out of its sails. Their roots may be [&he
Legacy archive
Historical articles
527 articles from JD Rucker's earlier editorial era on TECHi. These remain available at their original URLs but aren't part of the current beat.
Why digital marketing and advertising are finally coming together in 2014
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss...
Your business social interactions DO mean an endorsement
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had...
4 reasons why required fields are no longer required on contact forms
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could...
#Infographic: Tips for better social media updates
For the most part, people don't need help with their own social media. They are on it enough and see what others are posting. This can then help them to...
Why the NSA tapping of Google and Yahoo clouds is more dangerous than PRISM
Could we be getting "NSA fatigue"? No, I'm not talking about the obvious weariness that we have about the National Security Agency's actions. I'm talking...
Pinterest is Due for a Manly Invasion
Don't worry. Women will still rule on Pinterest for the foreseeable future. That part's not going to change. What will change is that Pinterest is edging...
Facebook is not failing marketers. Marketers are failing to understand Facebook
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses...
The continued rise of bad search marketing practices
If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to...
100-115 characters: the sweet spot for getting retweets
When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media...
Is the NSA situation actually part of bigger plan?
It's a rant Thursday, I suppose. What has happened in the world that demands that Americans must consider their own government to be an enemy that...
Promote your videos by hand
After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to...
How the next round of CISPA will come at us
With the government shutdown over and the NSA chief on his way out, the time seems ripe for Washington to reintroduce the next wave of internet regulation...