Nintendo’s first smartphone app has launched in the West

The first thing to know about Nintendo’s Miitomo is that it isn’t a game. Not really. The way the company is describing its long-awaited mobile release is “an app from Nintendo that brings out a side of you your friends have never seen before”. So Miitomo isn’t competing directly against Clash Royale, Game of War and Candy Crush Saga. It’s hard to say what it is competing against though: it sits somewhere between Snapchat, Bitstrips (which Snapchat has just bought) and any social app using emoji and digital stickers. Miitomo was released in Japan earlier in March, notching up more than 1m downloads in its first three days. Now it has launched in a host of other countries – including the UK, Ireland US, Canada, Australia, New Zealand and various European countries – as a free download for iOS and Android devices. At its centre are the Mii avatars that will be familiar to anyone who’s owned a device from Nintendo’s Wii and DS families in recent years. The app gets you to create a Mii character – including using your smartphone’s camera if you want it to look like you – and tweaking how it moves and speaks, before sending it off as a “social go-between” for you and your friends.