What companies can learn from BlackBerry’s failures

TECHi's Author Louie Baur
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TECHi's Take
Louie Baur
Louie Baur
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They were the go-to device for anyone in the civilized world who wanted to be successful. They smelled like good business and walked like a superior being. Now, they’re being sold for pennies on the dollar. What can businesses take away from the meteoric rise and catastrophic fall of the mobile trailblazer?

Forbes

Forbes

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The implosion at BlackBerry has been stunning. Back in 2008, the company had a market value of over $80 billion. As of now, it’s only $4.3 billion. In fact, over the past three years, the company’s market share in North America plunged from about 70% to a meager 5% (according to IDC).

OK, then what are the lessons?  Well, to answer this question, I reached out to some tech pros.  Here’s what they had to say:

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