Mobile marketing company Sparq announced on its site today that it has been acquired by Yahoo. The company did not disclose the purchase price. Yahoo declined to illustrate the deal’s financial details. Sparq’s team will be joining Yahoo’s Sunnyvale campus. Before it was acquired, Sparq raised a total of $1.7 million over several small rounds, most recently picking up more than $650,000 last year.
Seattle mobile marketing startup Sparq is the latest company to land in the corporate grasp of Yahoo. “We’ve come a long way from our humble beginnings and are proud to have created a service and product that has touched hundreds of millions of people,” Sparq co-founder Jesse Chor said in a message on the company’s Web site. Terms of the deal were not disclosed. Sparq raised a $651,000 angel round last summer from former Facebook general counsel Rudy Gadre; aQuantive co-founder Mike Galgon; and investor Chris Ackerley. We’ve reached out to Chor, a former Expedia and Microsoft engineer, for comment and we’ll update this post as we hear more.
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