Lag on the internet is not fun at all. This means pages load slower, videos buffer slower, and when you play games, the delay could mean life or death. So what’s it like to experience lag in real life? Well that’s what fiber internet provider, ume.net, is trying to demonstrate in their new ad that features a group of volunteers wearing Oculus Rift headsets. Basically they will attempt to perform a bunch of tasks, such as playing ping pong, dancing, and so on.