When it comes to smartphone market share, iOS and Android are currently the two most dominating platforms. Windows Phone and BlackBerry are a distant third and fourth, but it seems that Microsoft has pretty high hopes for its Windows Phone platform. According to a report by MobileNewsCWP, they interviewed Leila Martine, the Windows Phone UK director, who revealed Microsoft’s ambitious plans. According to Martine, they are hoping to overtake Apple in the enterprise market and double their market share in the consumer market as soon as 2015. As it stands, Nokia, which is now officially owned by Microsoft, has a market share of 18% in the enterprise market in the UK. Doubling that would effectively give Microsoft a 36% market share, which puts them ahead of Apple who has a 35% market share at the moment.
Microsoft says Windows Phone will become the most used mobile operating system in the B2B market within the next 12 months. The ambitious target was revealed to Mobile News during an exclusive interview with Windows Phone UK director Leila Martine (pictured) following Microsoft’s Business Transformed Event in London this month. According to Martine, who was quoting the most recent figures from Canalys, Nokia’s UK enterprise market share stands at 18 per cent. This is ahead of Samsung (17 per cent) but behind Apple iOS (35 per cent). “Our ambition is to be number one in the business market and my ambition is to achieve that within the next year,” she said. “We want to be taking share from across the board.” Martine said momentum is now with Windows Phone in B2B, having identified a number of weaknesses with its rivals – particularly concerning price, choice and security. She claims decision makers in businesses are increasingly being put off by the high costs and limited choice of Apple (iPhone) handsets, whilst the experience and security issues on Android are causing customer concerns.
