Amazon Prime Instant Video has a solid arsenal of content that helps it fight competitors such as Hulu and Netflix, but the service is starting to lose some of its most valuable weapons. Several BBC shows such as Doctor Who have begun to vanish from Amazon’s streaming offerings which is very bad news for the company.
Amazon’s streaming war with Netflix is about to claim a new victim: Doctor Who. The Verge has learned that the program, along with the majority of BBC programming, will be vanishing from Prime Instant Video starting February 15th. According to sources familiar with the matter, the issue is exclusivity. Amazon’s licensing deal with the BBC allows other subscription services like Netflix to carry the same shows at the same time. That doesn’t align with Amazon’s current strategic goals, so we’ve learned the company is choosing to not renew the agreement.