Having already established itself as one of the leaders of the e-book market, Amazon acquired comic download platform ComiXology back in 2014 to take over the comic book world as well, and that acquisition has finally borne fruit. Marvel announced yesterday that it had reached an agreement with Amazon and ComiXology to bring its vast arsenal of comic books to more platforms, which will see more than 12,000 comics brought over to Amazon’s Kindle store.
Marvel, comiXology and Amazon announced today an expanded and renewed exclusive relationship to distribute and sell Marvel’s digital comic books across the comiXology, Amazon and Marvel Comics platforms. This newly expanded relationship will continue Marvel’s single issue digital comic books exclusive on comiXology’s worldwide platform and also expand the exclusive deal to the vast universe of the Amazon Kindle readers for the first time in history. “After Amazon’s acquisition of comiXology in April of 2014, we collectively saw a great opportunity to expand our relationship and create more ways for fans to access Marvel’s vast library of characters as well as leverage comiXology’s technology, together with Amazon’s incredible consumer focus and reach,” said Peter Phillips, EVP of Interactive and Digital Distribution at Marvel Entertainment. “Marvel, comiXology and Amazon are committed to bringing Marvel’s amazing stories to current and future Marvel fans across the globe,” said David Steinberger, CEO of comiXology. “And this historic extension of our relationship with the expansion of Marvel’s single issues to Amazon’s Kindle platform is an enormous opportunity to reach more fans.”
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