Netflix’s most popular streaming package is getting a price increase for the second time in two years, and as with last time, it’s such a small increase that the company will likely only receive minor complaints. That’s the beauty of it. Nobody really cares that Netflix is raising the price since it’s only increasing by a single dollar, but when you have as many users as Netflix does, that single dollar can add tens of millions of dollars in revenue every month.
Netflix is raising the monthly subscription price for its most popular streaming package by $1, it announced Thursday. The plan will now cost $9.99, making the second time in two years Netflix increased the price of the offering. The standard plan, which lets users stream movies and television shows in HD on up to two screens simultaneously, is Netflix’s most popular offering. The recently-created “basic” plan, which lacks those features, will remain $7.99 a month. The change should help Netflix increase its revenue as it pays increasing sums for original and third-party content. “To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America,” a Netflix spokesperson told Variety. Many current Netflix subscribers will be offered a grace period of up to a year during which they’ll still pay the $8.99/month price.
