TECHi's Analysis
95 wordsWith titles like Call of Duty and World of Warcraft in its portfolio, Activision Blizzard is one of the biggest names in the traditional gaming market, but now the company has turned its attention to mobile gaming. It already has a few mobile games of its own, but why spend time trying to build a successful mobile gaming empire when you can just buy one that already exists? That’s the thinking behind the company decision to acquire King Digital Entertainment, which is known for its insanely popular Candy Crush Saga mobile games, for $5.9 billion.