It’s almost impossible to imagine anyone dethroning YouTube’s domination of the short video market, but Amazon is going to try.
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Amazon will take on YouTube for short video domination
Adage
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Published October 11, 2013
TECHi's Take
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube.
Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly.
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