New evidence suggests that Apple’s much-criticized China strategy, of targeting the high end of the Chinese smartphone market and ignoring the low , may be working better than overall market-share data suggest. The evidence comes from Umeng, a Flurry-like app analytics firm that is installed, according to Benedict Evans, on a large share of the smartphone apps in widespread use in China.
Countering the idea that China’s smartphone market is only interested in cheap phones, Umeng, the nation’s largest analytics firm, has issued a report for 2013 outlining that 27 percent of China’s smartphones cost over $500, and that 80 percent of those are iPhones. Highlighted by analyst Benedict Evans, Umeng’s report (embedded below) details that China’s market for smartphones and tablets exploded in 2013, nearly doubling from 380 million devices at the beginning of the year to more than 700 million by year end.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Analysts from Morgan Stanley foresee Apple diving into robotics as its next big business, predicting this sector could generate about…
The problem with Apple releasing its own music-streaming service is that it now has to compete with existing services like Spotify…
The legal war between the government and the tech industry has quieted down in the weeks since the highly-publicized battle…
Apple is nothing if not a trend-setter, which makes it difficult for the company to continuously differentiate its products from the…
