Two Takes Balanced

Apple is gearing up for its 8th iTunes Festival

via Slashgear

2 min read

Jul 21, 2014

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TECHi's Analysis

132 words

Chastity Mansfield

Apple may have broken from tradition to bring an iTunes Festival to the US earlier in the year, but that didn’t mean it wouldn’t spoil us Brits with another month-long series of concerts. As in previous years, Apple has gone hard, bringing another healthy lineup of music stars, including Pharrell, Maroon 5, Kasabian, Sam Smith, David Guetta, Calvin Harris and over 50 other bands and singers to Camden’s iconic Roundhouse venue in September. Those concerts will be streamed live online, with fans from over 100 countries able to view them from their computer, iPhone, iPad, iPod and also via their Apple TV boxes. If you live locally, you can, of course, also apply to watch your favourite act live, as Apple is handing out tickets as part of a traditional online lottery.

Slashgear's Report

206 words

Apple has announced its eighth iTunes Festival, its month-long music festival that will see artists like Pharrell Williams, Blondie, and Calvin Harris perform at London’s Roundhouse venue come September. The concerts – which will see more than sixty acts take to the stage through the course of the month – will be attended by ticket winners, though Apple will also be streaming them for those who can’t make it in person. As before, there’ll be streams for iPhone, iPod touch, and iPad, as well as iTunes on both Mac and PC. A special iTunes Festival channel on Apple TV will also have all of the concerts. Both live and on-demand media will be offered. As for winning tickets, Apple will have a lottery system through iTunes, while local media will also be distributing passes. The full line-up is yet to be confirmed, but Apple has already promised performances from Maroon 5, Beck, Sam Smith, Kylie, David Guetta, 5 Seconds of Summer, and Chrissie Hynde. Earlier this year, Apple staged a week of concerts for SXSW, with artists including Coldplay, Imagine Dragons, Pitbull, Keith Urban, and ZEDD all appearing. However, the London event promises to be even bigger, running for a longer period and with even more acts.

TECHi's Verdict: Balanced

TECHi weighs both sides before reaching a conclusion.

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