Apple is putting much more focus on protecting customer privacy

Just days after Apple CEO Tim Cook discussed the company’s privacy record with Charlie Rose, Apple has published a new privacy policy that explains how it handles its users’ personal information and government requests for that information. In an open letter published Wednesday, Cook reiterated points he made during the interview with Rose, in which he said Apple takes “a very different view” of privacy than its Silicon Valley brethren, which often make a business out of collecting and leveraging customer information. “We don’t build a profile based on your email content or Web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you,” Cook wrote in the letter, which was published on Apple’s privacy page.