Apple reportedly implementing full screen video iAds later this year

Today, Apple’s iAds aren’t that intrusive and mostly take the form of smaller banners at the bottom of some applications. Soon, however, Apple may start to dominate the display of your iOS device with full-screen video ads that load automatically. Ad Age said Wednesday that it has learned from sources that Apple plans to roll-out the new video ads later this year, and that it will begin providing them as an option to advertising partners in a new ad exchange, which Apple reportedly recently launched. Apple prides itself on offering a first-class user experience, but it rids itself of any blame if it’s simply providing these ads, which may actually detract from usability, in third-party applications. After all, it’s a third-party developer’s option as to whether or not to implement intrusive ads or not, and the payout can be huge.