It’s only natural for a company to want to protect its assets, and a CEO definitely counts as an asset. That’s why it’s not all that surprising to hear that Apple spent $699,133 in 2014 to ensure that Tim Cook was safe and secure. Cook leads one of the largest and most successful companies in the world, so $700,000 isn’t actually that much when you consider that Oracle spent $1.5 to protect Larry Ellison and Amazon spent $1.6 million to protect Jeff Bezos.