It’s seldom a good idea for brands to use a tragic event to help promote a product, particularly on social media, where the message can easily get lost in translation. AT&T learned that lesson the hard way when it sent this tweet commemorating the 12th anniversary of the Sept. 11 terrorist attacks:
Opposing take will be shared soon.
SourceNOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
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