Blinkx contests Harvard professor’s concerns about its business model

TECHi's Author Alfie Joshua
Opposing Author Pcworld Read Source Article
Last Updated
TECHi's Take
Alfie Joshua
Alfie Joshua
  • Words 71
  • Estimated Read 1 min

London-listed video search and ad company Blinkx said it “strongly refutes” assertions made in a blog post that raised concerns about its business model and sent shares in the company down by more than half on Thursday. Traders had earlier cited the posting by Harvard Business School professor Benjamin Edelman as the reason for the sell-off. It questions Blinkx’s advertising tactics and the value the company provided for advertisers.

 

Pcworld

Pcworld

  • Words 84
  • Estimated Read 1 min
Read Article

The video website Blinkx is contesting a Harvard professor’s analysis that accuses the company of charging advertisers for video ads that users rarely see. Ben Edelman, an associate professor at Harvard Business School, published a technical analysis of the company’s services earlier this week that claims to have found suspicious advertising software wrapped into Blinkx applications. “Few users would affirmatively request adware that shows extra pop-ups, so Blinkx uses deceptive tactics to sneak adware onto users’ computers,” Edelman wrote in the paper.

Source

NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.

Balanced Perspective

TECHi weighs both sides before reaching a conclusion.

TECHi’s editorial take above outlines the reasoning that supports this position.

More Two Takes from Pcworld

Chome extensions won’t be able to secretly spy on you anymore
Chome extensions won’t be able to secretly spy on you anymore

There's not a single web browser out there that comes with all the features you could ever want, which is…

Sony’s virtual reality headset might support PCs in the future
Sony’s virtual reality headset might support PCs in the future

For obvious reasons, Sony's games and gaming-related products are almost always exclusive to the PlayStation, but that might not be the…

Microsoft has finally started rolling out Windows 10 Mobile
Microsoft has finally started rolling out Windows 10 Mobile

Whatever hype Microsoft managed to generate over Windows 10 Mobile after first announcing it has long since died off, and now…

Dropbox has more than half a billion registered users
Dropbox has more than half a billion registered users

Cloud storage and file synchronization have become an essential part of many people's lives, and Dropbox was one of the…