Can Cadillac find electric car success if they’re more expensive than Tesla?

TECHi's Author Rocco Penn
Opposing Author Usatoday Read Source Article
Last Updated Originally published October 13, 2013 · 12:10 AM EDT
Usatoday View all Usatoday Two Takes by TECHi Read the original story Published October 13, 2013 Updated October 12, 2013
TECHi's Take
Rocco Penn
Rocco Penn
  • Words 55
  • Estimated Read 1 min

It’s admirable that General Motors is launching a luxury Volt. The rise of environmentally friendly vehicles means that every manufacturer needs to try. However, should they really have put so much into it that it is more expensive than the Tesla or would they have been better off trying to beat Tesla on price?

Usatoday

Usatoday

  • Words 71
  • Estimated Read 1 min
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Cadillac has priced its new ELR extended-range electric coupe at more than twice the price of Chevrolet Volt sedan which uses the same basic powertrain. ELR will start at $75,995, including delivery fees.

ELR is General Motor’s first vehicle to use the plug-in technology of its breakthrough Volt. Volt starts at $34,995 after a $5,000 price reduction earlier this year. ELR is even priced higher than the cheapest all-electric Tesla Model S, at $69,900.

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