The new Star Wars movie already has an unprecedented amount of hype surrounding it, but that’s not stopping Disney hyping up the movie even more. The company’s latest attempt to get people excited for Star Wars comes in the form of a partnership with Google, which not only transforms Google’s apps based on whether the user chooses the dark side or the light side, but also involves a virtual reality experience for the Cardboard app.
There’s been an awakening — and it’s coming to Google products and the Star Wars app. Disney announced today that in an unprecedented collaboration with Google, Star Wars fans will have an opportunity to share in immersive experiences — Awaken the Force Within and Google Cardboard Virtual Reality — in celebration of Lucasfilm’s Star Wars: The Force Awakens. Awaken the Force Within, a global program, starts today; fans logging onto Google.com/starwars can make a choice to be on the dark side or the light side for the upcoming Star Wars: The Force Awakens. Their favorite Google apps will then transform to reflect the path they choose. Special experiences have been developed for Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze, and YouTube with added features for fans to discover on their Inbox by Gmail, Google Translate, and Google Search.
TECHi weighs both sides before reaching a conclusion.
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