Most internet users have learned to subconsciously ignore advertisements, with many going so far as to remove them entirely with ad-blockers, which is obviously something that advertisers don’t want happening. For years, their solution to the problem has been to make ads as annoying as possible and difficult to avoid, but they’re finally starting to realize that this actually has the opposite effect. It’s been shown that the best solution is to make ads less intrusive and more organic, which is exactly what Facebook is trying to do with Canvas, a new tool that’s significantly improved user engagement for ads during its test runs.
