Creating a mapping service is very tedious and there are numerous problems that can and most certainly will arise, but it’s still an incredibly valuable service to have, so what are companies supposed to do? Not everyone can be like Google, even Apple had a hard time creating its own mapping service. Well that’s why Nokia’s HERE mapping division has been making the company so much money, as Nokia essentially rents out the service to companies that don’t want to create their own, such as Facebook.