Facebook believes its soon-to-be-launched video ad product will compete directly for TV ad dollars, and those going on YouTube, according to a leaked sales pitch deck.
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Facebook video pitch deck shows it has gone to war against TV
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Published December 15, 2013
TECHi's Take
After having carved out a big chunk of the mobile advertising market, Facebook is now preparing to go after the really big dollars: TV advertising. It’s doing so with a slide deck, obtained by TechCrunch, that points out all the advantages Facebook has over TV (and it aims a few under-the-table kicks atYouTube along the way).
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