It’s been 30 years since Apple first launched the Macintosh, and this week has been littered with clever tributes to the computer. Members of the Boston Computer Society, however, have unearthed a big treasure in the history of the machine. A week after a bow tie-sporting Steve Jobs famously pulled the machine out of a bag at the company’s shareholder meeting, the CEO made a second presentation at Boston’s John Hancock Hall.
It’s January, 1984. Steve Jobs, nattily attired in a double-breasted suit, is demonstrating Apple’s breakthrough personal computer, Macintosh, before a packed room. He speaks alarmingly of a future controlled by IBM, and shows a dystopian commercial based on that theme. He says that the Mac is “insanely great” and plucks the diminutive machine from a bag; it talks for itself. Screens of a graphical user interface — something few people had seen at the time — swoop by. The theme from Chariots of Fire swells. Jobs beams, as only he could.
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