Apple is nothing if not a trend-setter, which makes it difficult for the company to continuously differentiate its products from the competition. For example, back when even the most-expensive smartphones had a plastic casing, Apple decided to give the iPhone an aluminum casing that made it feel significantly more premium, but these days, aluminum casing is pretty much standard for high-end smartphones. That’s why the company will return to using glass casing for the iPhone starting next year, according to a KGI Securities analyst by the name of Ming-Chi Kuo.