Google has updated its terms of service to reflect that it analyzes user content including emails to provide users tailored advertising, customized search results and other features. The Internet giant’s scanning of users’ email has been controversial with privacy groups describing it as an intrusion into user privacy. Competitor Microsoft claims in its “Don’t Get Scroogled by Gmail” campaign that its Outlook.com email service is superior to Gmail as unlike Google it does not go through email looking for keywords to target users.
