The newest update on Google Chrome allows the company to redesign the browser with an intelligent new feature that will allow its users to shop online with greater ease and with enhanced security. The firm revealed to the American customers that through Chrome on a desktop browser online retailers visiting stores will reveal AI-created store reviews with a single click on an icon besides the web address. Users will obtain a pop-up wrap-up indicating how honest a store is. The main areas that will be summarized include the quality of products, prices, shopping experience, customer service and the policies of returns.
An advantage of this feature is that it operates on reviews of reputable websites like Trustpilot, Bazaarvoice, ScamAdviser, Yotpo, among others. Even though the summaries are currently only in the English language, they aim to help people make fast decisions about whether a store is worth buying from or not without having to consult other sources.
This AI-enabled tool is a part of the Google initiative to enhance the ability to conduct shopping directly on the browser, so that people do not need to browse through many websites to find reviews or comments. Although this capability is not yet on mobile, Google remains undecided whether and when it will be on mobile. Nonetheless, it is a manifestation of larger-scale efforts on the part of Google in an attempt to stay competitive.
Other businesses, notably Amazon, had been employing the AI to augment their shopping tools. Amazon currently provides a summary of the product reviews, innovative suggestions on style and a comparison of the products. The move by Google indicates that it does not want to fall behind and it might even lead in this field. This update is also when there is increased competition in the Chrome browser developed by Google. New browsers are emerging that leverage AI, such as the perplexity.com product called Comet and the browser company with its Dia product.
Also, it is even suggested that OpenAI is developing its browser. All these are causing Google to reevaluate its approach to AI usage in Chrome. Other applications of AI on Google besides store reviews include customized searches on products in-store try-ons price tracking and product recommendation tools.
The shopping in the AI Mode feature and the AI-powered checkout feature are among the bigger plans to transform Google into a full-fledged shopping platform. To conclude, the AI-created store reviews in Chrome are an intelligent move in the process of allowing users to shop more safely and without having to go through a lot of inconveniences.
