Two Takes Balanced

Google destroys website’s search rankings as punishment for SEO spam tricks

via Valleywag

1 min read

Dec 25, 2013

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TECHi's Analysis

91 words

Lorie Wimble

Popular lyrics website, Rap Genius, has been ht hard by Google today as punishment for using SEO tricks to attain top spots in search results. Founded in 2009, the website lets users provide their own explanations for song lyrics, religious texts, legal documents, images, and more. Rap Genius received a massive $15 million investment in late 2012 but now that they’re on Google’s bad side it’s doubtful that the website will continue experiencing the same success. Fortunately though, the two companies are said to be in talks over a peaceful resolution.

Valleywag's Report

57 words

How has Rap Genius distinguished itself from all the other lyrics sites? With sweet, sweet old school spam techniques, or as Silicon Valley likes to call it “growth hacking.” The tactic is so shady that Matt Cutts, Google’s head of search spam, felt compelled to publicly state that his team is “aware and looking into it.”

TECHi's Verdict: Balanced

TECHi weighs both sides before reaching a conclusion.

NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.