Two Takes Balanced

Google has made app promotions ads available for search and YouTube

via 9to5google

2 min read

Aug 20, 2014

Read Original Article

TECHi's Analysis

95 words

Connor Livingston

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads. These ads formats rolled out on the Google’s mobile AdMob Network in June and today became available on Google search and YouTube globally. Google’s mobile app install ads can appear on mobile devices both Android and iOS devices. On Android devices, ads will automatically be excluded from showing on devices that already installed on Android devices. If a user uninstalls the app, they’ll be automatically added back into the targeting.

9to5google's Report

155 words

Google today announced that the app promotion ads it first announced back in April are now available globally for search and YouTube. The search option will allow app developers to easily advertise with click-to-install ads in search that appear on both iOS and Android devices. Developers can even start deep linking to a specific pages within apps for users that already have an app installed: “Starting today, you can deep link users directly from Google Search into specific pages of apps they’ve already installed by signing up for the beta here. Customers like LINE, Zoopla and Booking.com are already testing deep-linking with their apps. Here’s how it works: let’s say someone has the Booking.com app installed on their phone and searches for “San Francisco Hotels” on Google.com; now they can go directly to the specific page in the Booking.com app that shows listings for hotels in San Francisco.”

TECHi's Verdict: Balanced

TECHi weighs both sides before reaching a conclusion.

NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.