Instacart has formed a game-changing food startup partnership

Services that deliver the ingredients and recipes you need to make fresh, home-cooked meals, like Blue Apron, HelloFresh, and Plated, have grown in popularity as people are turning away from low-cost, fast food in favor of healthier alternatives. But those subscription services are still something of a luxury for many, thanks to their higher prices for the added convenience of measured ingredients sent to your home, versus simply doing the grocery shopping and meal planning for yourself. Today, grocery delivery service Instacart is offering a different option that could see it competing with these home cooking services – it’s announcing an integration with top recipe site AllRecipes, which will allow users to click a button to fill their cart with all the necessary ingredients. Instacart was already integrated into Yummly, the latter which recently raised $15 million and is now valued at $100 million for its recipe recommendation service reaching 10 million registered users. But the AllRecipes.com integration could prove to have an even bigger impact, however, as AllRecipes.com is one of the largest social networks devoted to food and recipes, seeing 1.3 billion visits per year from home cooks. The platform, owned by Meredith Corporation, also includes 19 websites and 3 mobile apps reaching 24 countries and 13 languages which gives it a large footprint that goes well beyond the markets Instacart currently serves.