Is Google tiptoeing into the music making business?

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TECHi's Take
Rocco Penn
Rocco Penn
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Google’s reach is far, wide, tall, and all encompassing. They control much of what we hear already. Now, they’re dropping a bit in the bucket to invest into an actual record label.

Allthingsd

Allthingsd

  • Words 66
  • Estimated Read 1 min
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Google already runs the world’s biggest music service. Soon it’s going to own a little bit of the music business, too.

Emphasis on little. Google is providing a sliver of financing for a new  label that will be run by Lyor Cohen, the veteran music executive. People familiar with the transaction say Google should end up putting a mere $5 million into the new venture.

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