On 16 January 2026, the global technology supplier Lenovo made an official partnership with the club named Borussia Dortmund as its AI Innovation Partner.
It is a combination of sophisticated sporting accuracy and the newest A.I. hardware which is meant to advance the online capacity of Dortmund and result in establishing a new precedent in Bundesliga innovation.
Partnership Core
In both organizations, there is the latent commitment towards innovativeness and speed in decision-making which can be viewed as the pace of Bundesliga and the modern digital revolution.
The portfolio provided by Lenovo will consist of AI operations, including personal computers, workstations, ThinkSmart solutions, and servers, and will be aimed at transforming the operations within the headquarters of SIGNAL IDUNA PARK and Dortmund.
The infrastructure will be designed to facilitate advanced data analytics to its administrative and coaching operations, similar to the installation of the AI hardware in the FIFA World Cup.
The FIFA World Cup in 2026 is going to be the greatest show ever on planet Earth.
Says Infantino 6 billion people will watch it from home, and the world will stand still. AI-powered stabilization software will be deployed to smooth footage from the referee’s camera in real time, reducing motion blur caused by rapid movement.
Seven million people will attend the 104 matches [the equivalent of] 104 Super Bowls, dozens of millions of fans will travel to North America to feel the FIFA World Cup vibe
Leader Insights
Said Mirco Krebs, Vice President and CCO EMEA, Lenovo.
Technology can make all the difference, not only in business, but also in elite sports. As Borussia Dortmund’s AI Innovation Partner, we bring our powerful AI hardware to where every second counts: where game-changing decisions are made in a split second.
Said Carsten Cramer, Speaker of the Management Board for Borussia Dortmund.
Borussia Dortmund stands for tradition, but also for progress. We believe that modern technology can help us improve at all levels – whether on the pitch or in the organization. We share this aspiration with Lenovo, and we look forward to taking steps together toward a smarter future.
Strategic Impact
Football AI Pro, an innovative AI-powered enterprise knowledge assistant that provides data analytics and performance insights to coaches, players, and analysts of all participating teams at the game-changing FIFA World Cup 2026, has been introduced by FIFA and Lenovo.
FIFA President Gianni Infantino joined Lenovo Chairman and CEO Yuanqing Yang on stage at the company’s international event, Tech World @ CES 2026, which took place at The Sphere in Las Vegas.
The collaboration also expects the decision-making process to be faster, basing on the earlier achievements of Lenovo with the FIFA Club World Cup where AI helped to make decisions more accurate, both in VAR and analysis.
Future Outlook
This partnership makes Dortmund the team to reach domination in Bundesliga and even further, as virtual avatars of the world cup 2026 could become the part of Lenovo equipment by 2027 to provide the high-immersion training experience.
As Lenovo has an estimated investment of $2 billion, thus redefining football in a club setting where AI is highly influential. The fans of Dortmund can expect the enrichment of experience in the proximity of the Yellow Wall with technologies.
