Low-end is the driving force behind Windows Phone success

TECHi's Author Sal McCloskey
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Sal McCloskey
Sal McCloskey
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We’ve seen a lot of good news for Windows Phone lately, with many reports claiming the OS has not only entrenched itself as the third ecosystem, but has also gained a substantial number of users during this past year. But how has each new Windows Phone device impacted the ecosystem? For that we turn to November’s AdDuplex report.

Bgr

Bgr

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Windows Phone has definitely shown some very promising momentum this year and it has soundly beat BlackBerry in the race to become the world’s No. 3 mobile platform. But there’s one asterisk next to Windows Phone’s impressive growth in 2013: It’s been driven almost entirely by low-end and mid-range smartphones while it’s languished in the high-end market dominated by the iPhone 5s and the Galaxy S4. Neowin points us to the latest research from AdDuplex showing that just 1 of the top 4 Windows Phones in the world is a high-end model while the rest of the platform’s top devices are in the low-to-mid-range market.

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