Microsoft has unveiled its first Lumia smartphone since it acquired Nokia’s Devices and Services division. Still labeled under the Nokia branding, the Lumia 530 is an entry-level Windows Phone 8.1 smartphone with a four-inch, 854×480-resolution display and a low price point to help it compete against other competing low-specification devices running on Android. Behind the display is a quad-core Snapdragon 200 clocked at 1.2GHz with 512MB of RAM and 4Gb of storage, though this can be expanded by up to 128GB via MicroSD. With a battery life of 1,430mAh providing up to 13 hours of talk time on 2G and a maximum standby time of 22 days, the Lumia 530 includes connectivity over Bluetooth 4.0, Wi-Fi, and 3G, and while it has a rear 5-megapixel camera, it lacks a front-facing version.