Microsoft is acquiring SwiftKey for around $250 million

TECHi's Author Alfie Joshua
Opposing Author Pcworld Read Source Article
Last Updated Originally published February 3, 2016 · 2:20 AM EST
Pcworld View all Pcworld Two Takes by TECHi Read the original story Published February 3, 2016 Updated January 30, 2024
TECHi's Take
Alfie Joshua
Alfie Joshua
  • Words 108
  • Estimated Read 1 min

It’s funny how most of the progress that Microsoft has made in the mobile market over the past year or two has involved acquiring popular apps for Android and iOS. These apps include the Echo Locksreen, the Sunrise Calendar, and most-recently, the SwiftKey Keyboard. This is according to a report from the Financial Times on Tuesday, which claims that Microsoft is acquiring SwiftKey for about $250 million, although neither company has confirmed the acquisition. Not only will such an acquisition give Microsoft control of the popular keyboard app, it’ll give the company control of the artificial intelligence technology that powers the app’s ridiculously accurate text prediction. 

Pcworld

Pcworld

  • Words 206
  • Estimated Read 2 min
Read Article

Microsoft will pay around $250 million to acquire SwiftKey, the company behind a popular keyboard for iOS and Android, according to a report in the Financial Times Tuesday. The acquisition would be an interesting buy for Microsoft, which has been on a buying spree lately. SwiftKey brings a lot to the table — it’s a wildly popular replacement for both the stock iOS and Android keyboards, known for the artificial intelligence that recommends the next word users will type. What’s interesting about a SwiftKey acquisition is that Microsoft already makes its own keyboard, and is in the process of bringing it to other platforms. The artificial intelligence behind SwiftKey’s keyboard may have something to do with the company’s decision, though. According to unnamed sources close to SwiftKey, many of the company’s 150 employees are expected to join Microsoft Research following the acquisition, the FT reported. SwiftKey had a hard time settling on a monetization model. Early on, the company charged for purchases of its keyboard, but has since switched to offering the keyboard for free and charging for premium themes, in addition to collecting money from companies like BlackBerry that pre-installed SwiftKey on their devices. Representatives for both SwiftKey and Microsoft declined to comment.

Source

NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.

Balanced Perspective

TECHi weighs both sides before reaching a conclusion.

TECHi’s editorial take above outlines the reasoning that supports this position.

More Two Takes from Pcworld

Chome extensions won’t be able to secretly spy on you anymore
Chome extensions won’t be able to secretly spy on you anymore

There's not a single web browser out there that comes with all the features you could ever want, which is…

Sony’s virtual reality headset might support PCs in the future
Sony’s virtual reality headset might support PCs in the future

For obvious reasons, Sony's games and gaming-related products are almost always exclusive to the PlayStation, but that might not be the…

Microsoft has finally started rolling out Windows 10 Mobile
Microsoft has finally started rolling out Windows 10 Mobile

Whatever hype Microsoft managed to generate over Windows 10 Mobile after first announcing it has long since died off, and now…

Dropbox has more than half a billion registered users
Dropbox has more than half a billion registered users

Cloud storage and file synchronization have become an essential part of many people's lives, and Dropbox was one of the…