Microsoft is paying Apple Watch users to switch to the Band 2

Microsoft is taking direct aim at rival Apple in a new promotion, which offers Apple Watch owners up to $250 in credit toward the purchase of a new Microsoft Band 2. The new promotion actually covers a wide range of wearable devices, including options from Fitbit, Garmin, Nike, and Sony. Original Microsoft Band owners can also earn up to $35 for trading in their first-generation device, but Microsoft is offering the most credit for the Apple Watch. Values on the trade-ins strangely do not correspond directly with the price of the unit. For example, the maximum $250 trade-in applies to the 38-millimeter stainless steel Apple Watch with milanese loop band, while owners of the larger, more expensive 42-millimeter size will receive only $100 on their trade toward a Band 2. The Band 2 was unveiled by Microsoft in October, improving upon the first-generation model by switching to a curved OLED display, and adding a barometer for elevation tracking. Like the first-generation model, it features sensors for heart rate, UV levels, and dedicated GPS. The Band 2 supports Microsoft’s Windows Phone products, but is also compatible with the iPhone via the Microsoft Health app. There is also a Health app made by Microsoft for Mac OS X. It’s priced at $249.